Buckle up for the ride of your life.
When his dream car is hijacked, a high school football coach is seat belted in to a terrorist death trap and forced to play the unwilling suicide bomber in an Iraqi game of revenge roulette when he must race cross country in 21 hours flat to beat the clock to save his family – and his country.
21 Hours is a high-concept, action-packed, contained-budget thriller. Exhilarating and sexy enough for a date night but still PG-13-safe enough for family entertainment, the roller coaster suspense, spectacular stunts and visceral race action are peppered with intense but relatively gore-free fight sequences.
The film’s four-quadrant audience appeal is buoyed by its huge, organic core audience of worldwide car enthusiasts – a voracious worldwide audience. There are over 250 million Formula1 fans around the globe, over 75 million Americans are fans of NASCAR – and 42% of them are women – and there are yet another 20 million IndyCar fans.
Steve Saleen, the world famous car designer, builder and race car driver, has agreed to build the actual dream car conceived of in the script into a limited, signed edition of 250 – 500 custom 2013 Dodge Challenger Saleen F-16 Super Cars that will be unveiled on dealership floors, synchronized day and date of release with our film.
This asset opens up a world of media coverage opportunities and hopefully, Dodge’s significant promotional support. Mr. Saleen is willing to tour the prototype and limited editions with stars, key art and video games to over 200 domestic and international new car shows, NASCAR, IndyCar and Formula1 races around the world as well as Dodge Priority dealerships across the United States. He is also willing to call on Hollywood race enthusiast acquaintances for support which include Jay Leno, David Letterman, Paul Walker, Jeremy Clarkson and Tanner Faust of Top Gear, etc. as well as professional peers from his other films and projects such as Matthew Fox and Jonathan Taylor Thomas.
In addition to his extensive event marketing commitment, Mr. Saleen’s in-kind contributions coupled with prudent cost-containment production and marketing strategies, 21 Hours promises to be one of the most organic, relevant and powerful product placement opportunities ever offered on a low budget, independent film.
We are currently in negotiations with Chrysler-Dodge to commit several chassis to be upgraded into the Hero car, the Saleen F-16 as well as other picture vehicles and ad commitments for television commercials and full page newspaper ads in every city where the film is released.
They are also considering allowing our production to shoot our non-stunt principal photography (beauty shots of the car driving against varied backgrounds) safely and inexpensively on their three test track “proving grounds” which include 50 miles of roads near Kingman, Arizona and two tracks in Michigan, most notably almost 4,000 acres near Chelsea (pictured on previous page). Additionally, both states’ police departments test their cars on these tracks, as well, so it is likely their picture vehicles could also be facilitated inexpensively through this connection.
There is a key stunt casting cameo opportunity in the NASCAR driver who saves the day and caravans the Hero through the dark night with his team. This could be any number of race car drivers (or we could simply cast an actor for this role) but Dale Earnhardt,. Jr., the most famous NASCAR driver, owns a post-production house in North Carolina and might be interested in participating in both arenas. Molly Saleen and Danica Patrick are among many other options, including MOPAR teams as may be dictated by Chrysler/Dodge or even Bob Bondurant’s preferences.
The proposed budget capitalizes on the very limit of what can be afforded by the furthest extent of the unions’ low budget contracts (IATSE Low Budget Tier #3 and DGA Low Budget Contract #4), as well as some of the most aggressive state tax incentives in the country. Additionally, all necessary steps were taken to ensure the project’s Section 181 tax incentives have been grandfathered indefinitely (even if its 2011 expiration is not renewed).
Feel free to check out:
- Director’s Vision Statement
- Steve Saleen of SMS ‘Proposed In Kind Joint Venture Commitment
- Cast Wish List
- Film Comps
Available Upon Request:
- Potential Production Crew
- Revenue Waterfalls
- Day out of Days
- Video Game Sizzle Reel