HeatherHale.com

Join us for this live webinar!
Event Date: Wednesday, July 18, 2012
Event Time: 1:00 p.m. PDT / 4:00 p.m. EDT
Duration: 90 minutes

Each registration comes with access to the archived version of the program and the materials for one year. You do not have to attend the live event to get a recording of the presentation. In all webinars, no question goes unanswered. Attendees have the ability to chat with the instructor during the live event and ask questions. You will receive a copy of the webinar presentation in an e-mail that goes out one week after the live event. The answers to questions not covered in the live presentation will be included in this e-mail as well.

ABOUT THE CRITIQUE

This webinar includes a critique by instructor Heather Hale.

Participants may choose to submit ONE of the following:

• a logline and/or a proposed wish list (of stars, directors, production companies, studios, brands, etc.)
• a one sheet
• a 1-2 page synopsis

Participants will receive two key suggestions or approach strategies for their “hit list” to help package their project. Please note: These are strictly marketing suggestions, not personal referrals or creative critique of the submitted material.

ABOUT THE WEBINAR

This live webinar will teach you how to think differently about your work and your career. Now that you’ve polished your brilliant screenplay or pitch, learn how to not only brainstorm, identify, and research a finely honed short hit list of marquis-value actors truly appropriate for your roles, but also find the bankable directors that will be most likely to respond to and honor your unique voice. Your work needs to also attract the financiers and distributors who are major players in your niche or genre, and the brands that are eager to hit your target demographics. Learn how to track them down, strategize the best approaches to get on their radars, and develop the kind of materials they will best respond to.

WHAT YOU’LL LEARN:

• Who actually makes movies (and how to get your scripts to them)
• How to help build and sustain the necessary momentum to make your movie happen
• How to research the professionals you admire and would love to work with
• How to market yourself and your project
• What sort of marketing materials you should create (logline, synopsis, treatment, beat sheet, one sheet, poster, website, etc.)
• What should go into your pitch package, proposal, mini or full-blown business plan
• How to shift your perspective to see the business through the eyes of the people who can help you achieve your dreams
• How to get out of the box – and into action!

WHO SHOULD ATTEND?

• Screenwriters who are ready to take “produce” their own careers
• Screenwriters who are tired of waiting for others to make their projects or careers “happen”
• Screenwriters who have a great script or project polished but don’t know what to do with it
• Screenwriters who know who they’d love to have star in or direct a movie made from their script
• Screenwriters who have an idea (or would like to have an idea) of which ShowRunners could greenlight their TV projects
• Screenwriters who have tried everything and aren’t getting the results they want
• Screenwriters who are willing to try something out-of-the-box

HOW DOES THE CRITIQUE WORK?

Instructions on how to submit your work are sent after you officially register.

Participants may choose to submit ONE of the following:

• a logline and/or a proposed wish list (of stars, directors, production companies, studios, brands, etc.)
• a one sheet
• a 1-2 page synopsis

Participants will receive two key suggestions or approach strategies for their “hit list” to help package their project. Please note: These are strictly marketing suggestions, not personal referrals or creative critique of the submitted material.

HOW DOES THE WEBINAR WORK?

The webinar is broadcast over the Internet with the live audio being delivered through your computer speakers or over your telephone. The presentation is displayed directly from the Presenter’s computer on to your computer screen.

The Q&A is managed through a chat-style submission system with questions being answered by the Presenter for the entire class to hear. In the event some questions are not answered during the live session, an e-mail with all questions and answers will be sent to all webinar attendees.

WHAT EQUIPMENT DO I NEED?

All you need is a computer or iPad. You will be able to view the presentation and listen to the audio over the computer speakers. See below for complete system requirements.

System Requirements

For PC-based users:

• Required: Windows® 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Required: Internet connection, with cable modem, DSL or better recommended
• Recommended: Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (2 GB of RAM for Windows® Vista)

For Mac-based users:

• Required: Mac OS® X 10.5 (Leopard®), OS X 10.6 (Snow Leopard®)
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Required: Internet connection, with cable modem, DSL or better recommended
• Required: Intel processor with 512 MB of RAM or better recommended

For iPad-based users:

• Required: Free GoToMeeting app from the Apple App Store
• Required: WiFi connection to use VoIP

QUESTIONS?If you have questions about the webinar, please e-mail us at webinar@writersstore.com or call us prior to the start time at 800.272.8927.

The Writers Store does not offer any refunds for the webinar. All sales are final.