Every demographic has its stratum but few are as dramatically delineated as kids’ television programming because the distinctions between age groups are so profound.
“Strong, relatable, believable characters are key drivers, particularly for a pre-school audience where they become a child’s friend,” explains Rick Glankler, President/General Manager, FremantleMedia Kids & Family Entertainment. “For older kids, friendship is still fundamental but action and humor are also major factors in capturing children’s imaginations. For boys aged 6 to 9, there has been a shift away from action adventure to engaging with comedy.