“For years I’ve watched producers and other film creatives spend countless dollars to attend markets such as AFM, Cannes and MIPCOM only to leave discouraged. Simply put, they didn’t plan ahead and understand how to work the markets. No one knows this area better than Heather Hale. With How to Work the Film & TV Markets, Heather not only provides content creators a wealth of information designed to help remove the intimidation factor and anxiety inherent in attending a market, but also provides a clear path toward maximizing your precious time and, by virtue, increasing your odds of success. This is essential reading for anyone looking to drum up interest in their projects. Not to be missed.”

Richard Botto        
Richard “RB” Botto
Stage 32 Founder and CEO




“Years of visiting the Film and TV markets provide a certain level of knowledge of this complex, global dance of nuance, development, networking, co-productions and the like. With Heather Hale’s go-to guide in hand, the complexity of the annual cycle of these crucial markets is remarkably clear and easy. Hale’s extensive knowledge and insider tips will guide you to a whole new experience of attending such markets, saving time, money and embarrassment. It’s simply superb, with key info and tips – worth every penny, and my planned gift to industry friends.”

Gabrielle Kelly – Screenwriter, Producer

AFI Screenwriting Faculty

This creative guide offers:

  • An in-depth survey of the most significant film, TV and digital content trade shows around the world;
  • An overview of the co-production market circuit that offers financing and development support to independent producers;
  • An outline of the market-like festivals and key awards shows;
  • A breakdown of who’s who at all these events — and how to network with them;
  • Hot Tips on how to prepare for, execute and follow up on these prime opportunities;
  • Low-budget key art samples and game plans.

“Heather Hale has a keen perspective on the workings of the film and television marketplace. A must-read for anyone that has a project and needs to know how to maneuver through the challenging aspects of sales and distribution.”

Valerie McCaffrey

Director, Producer, Casting Director

Click Here for the How to Work the Film & TV Markets’ Book Companion Website

Coming Soon!

Due Out 2018

by Michael Wiese Productions