“For years I’ve watched producers and other film creatives spend countless dollars to attend markets such as AFM, Cannes and MIPCOM only to leave discouraged. Simply put, they didn’t plan ahead and understand how to work the markets. No one knows this area better than Heather Hale. With How to Work the Film & TV Markets, Heather not only provides content creators a wealth of information designed to help remove the intimidation factor and anxiety inherent in attending a market, but also provides a clear path toward maximizing your precious time and, by virtue, increasing your odds of success. This is essential reading for anyone looking to drum up interest in their projects. Not to be missed.”
“Years of visiting the Film and TV markets provide a certain level of knowledge of this complex, global dance of nuance, development, networking, co-productions and the like. With Heather Hale’s go-to guide in hand, the complexity of the annual cycle of these crucial markets is remarkably clear and easy. Hale’s extensive knowledge and insider tips will guide you to a whole new experience of attending such markets, saving time, money and embarrassment. It’s simply superb, with key info and tips – worth every penny, and my planned gift to industry friends.”
Gabrielle Kelly – Screenwriter, Producer
AFI Screenwriting Faculty
“Heather Hale has a keen perspective on the workings of the film and television marketplace. A must-read for anyone that has a project and needs to know how to maneuver through the challenging aspects of sales and distribution.”
Director, Producer, Casting Director
Amazon Customer Reviews
Written in an easy-to-understand, clear, concise, friendly style that gets right to the nub of what every writer or producer wants to know: where/how can I sell my work? Where/how can I connect with people and companies in the industry?
This book covers the entire global marketplace for content creators. It’s a huge endeavor – and risky – but Ms. Hale pulls it off with elegant, eloquent simplicity. She illuminates, illustrates and interprets the vagaries and obtuseness of these markets, makes them far less intimidating and far more accessible.
There’s a reason “Work” is in the title. She gives you everything you need to know about the Film, TV & Internet media markets – but YOU have to DO THE WORK. The book helps you create a plan to strategize not only how to navigate these markets but truly – how to WORK them. This book is your guide, your roadmap, to get where you want to go as a content creator. The cost of the book is minuscule compared to all the money (work and time) you’ll save trying to figure this all out for yourself (and it might even help you make a lot of money!).
Ms. Hale continues to go the extra mile post-publishing by updating all the resources she references in the book and offering a ton of additional resources on her website.
Wouldn’t you hate to waste your time and money to go there …
After spending more than thirty years in and out of the industry it was time for me to go to AFM, so when it came to doing my market prep I needed a primer that was going to make the experience much easier for me, so I didn’t have to guess my way around the market room floor. From the first paragraph of the introduction, I knew this book was for me. Heather has packed an informative tome that is indispensable for the novice indie producer. Markets can be a foreboding experience with lawyers, and distribution representatives who could be buyers or also be sellers. Wouldn’t you hate to waste your time and money to go there and have no one speak with you, then what are you waiting for buy her book now. Learn when to set your appointments ahead of time and target the result you want, while planning for the next one. Thank you, Heather.
- Business & Economics Books
- Rock Music 5.0 out of 5 stars
- Philosophy 5.0 out of 5 stars
Due Out 2019
by Michael Wiese Productions