How to Work the Film & TV Markets: A Guide for Content Creators

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How to Work the Film and TV Markets: A Guide for Content Creators is a guidebook that provides a “Big Picture” orientation and overview of the converging industries of film, television and Internet video. Part compendium, it offers concise but detailed information on the most important media markets and key ancillary events. Part dossier, it surveys all the usual players found on all these market floors. Part “How To” Manual, it explains not only the traditional rules of the game but includes clever “Do It Yourself” strategies if you opt to avoid these scenes altogether (or better synchronize all your marketing and distribution efforts).

Executive Summary with Chapter Abstracts


This creative guide offers:

  • An in-depth survey of the most significant film, TV and digital content trade shows around the world;
  • An overview of the co-production market circuit that offers financing and development support to independent producers;
  • An outline of the market-like festivals and key awards shows;
  • A breakdown of who’s who at all these events — and how to network with them;
  • Hot Tips on how to prepare for, execute and follow up on these prime opportunities;
  • Low-budget key art samples and game plans.

FREE Resources Referenced in the Book

Film & TV Market Annual Calendar

For a version with active hyperlinks: CLICK HERE

Annual Calendar

For a version with active hyperlinks: CLICK HERE

Help Build Our Online Companion Almanac

Feel free to share your stories, insights, pictures and videos or send speaking, coverage, interview and press requests to Author@HeatherHale.com. As I speak and teach at more of these events (and network with more of each event’s attendees), we will continue to build this community resource:

  • Content Creators’ First Time Market Experiences
  • Market Veterans’ Insights
  • Film & TV Case Studies
  • Updated Buyer and Distributor Mandates (who’s looking for what)
  • Financiers Profiles
  • Advice from International Sales Agents
  • Educational take-aways from Conference Series and Workshops
  • Hot Sales and Trends