Categories: PowerNetworkingProducing

PowerNetworking: Attaching Talent and Packaging Your Project

Here’s my next webinar for Script Magazine and The Writers Store!


At a Glance

  • Learn how to attract A-List talent to your screenplay
  • Learn how to get read by – and traction from – buyers, distributors, financiers, and potential brand or product placement sponsors
  • Learn how to raise funds – or your project’s profile – to get your movie made

Duration: 90 minutes

Each registration comes with access to the archived version of the program and the materials for one year.


This webinar will teach you how to think differently about your work and your career. Now that you’ve polished your brilliant screenplay or pitch, learn how to not only brainstorm, identify, and research a finely honed short hit list of marquis-value actors truly appropriate for your roles, but also find the bankable directors that will be most likely to respond to and honor your unique voice. Your work needs to also attract the financiers and distributors who are major players in your niche or genre, and the brands that are eager to hit your target demographics. Learn how to track them down, strategize the best approaches to get on their radars, and develop the kind of materials they will best respond to.


  • Who actually makes movies (and how to get your scripts to them)
  • How to help build and sustain the necessary momentum to make your movie happen
  • How to research the professionals you admire and would love to work with
  • How to market yourself and your project
  • What sort of marketing materials you should create (logline, synopsis, treatment, beat sheet, one sheet, poster, website, etc.)
  • What should go into your pitch package, proposal, mini or full-blown business plan
  • How to shift your perspective to see the business through the eyes of the people who can help you achieve your dreams
  • How to get out of the box – and into action!


  • Screenwriters who are ready to take “produce” their own careers
  • Screenwriters who are tired of waiting for others to make their projects or careers “happen”
  • Screenwriters who have a great script or project polished but don’t know what to do with it
  • Screenwriters who know who they’d love to have star in or direct a movie made from their script
  • Screenwriters who have an idea (or would like to have an idea) of which ShowRunners could greenlight their TV projects
  • Screenwriters who have tried everything and aren’t getting the results they want
  • Screenwriters who are willing to try something out-of-the-box


Meet the Instructor: Heather Hale

Heather Hale is a film and television writer, director and producer, as well as a script consultant and popular international speaker. Her credits include writing, directing and producing Snitch, a feature thriller that starred Edward Furlong (Terminator 2), Ed Asner (Up, Lou Grant) and Meat Loaf Aday (Fight Club, Rocky Horror Picture Show); writing The Courage to Love, the $5.5 million dollar 2000 Lifetime Original Movie that starred Vanessa Williams, Diahann Carroll, Gil Bellows and Stacy Keach, two PBS series that both won Emmys and two series for Faith for Today TV that both won Tellys.

Heather :