THE CRAFT OF PERFORMANCE
Ms. Hale has directed a million dollar, faith-based indie thriller (Absolute Killers), three pilot proofs of concept: a crimedy farce, Undercover Salon, a one-hour supernatural procedural, Ghost Writer and 3D Cakes, a culinary reality build show. She has great depth of varied directing experience including: numerous commercials (Gravity Defyer shoes, Staples’ Union and Scale home office accessories), infomercials (Ostrich Trio Breeding, Home Drug Testing Kits), trade and educational videos (Yale University, The Rudd Center for Food Policy and Health, The State of California Small Claims Court, Fieldstone Homes) among many others.
At the helm, Ms. Hale develops, communicates and maintains a dynamic creative vision for the most emotionally engaging execution of the script.
A True Collaborator
Heather selects and leads an eclectic, unified team of talented artists and craftsmen, empowering their skill sets to shine to enhance the team’s interpretation, expressed through authentic performances supported by on-point shot, lighting, blocking, production and sound design.
Of course, she never loses sight of her fiduciary responsibility to her producers, equity investors and other stakeholders, ensuring the screen version honors its schedule, budget – and audiences – while achieving its greatest marketability and monetization.