Heather’s Guide for Content Creators!
How to Work the Film & TV Markets takes independent filmmakers, television, and digital content creators on a virtual tour of the entertainment industry’s trade shows ― the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them, and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time, and creative energy to optimize your odds for success within the mainstream, business-to-business circuit but learn how to select, apply, and scale prudent, proven principles to drive your own Do-It-Yourself/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.
Heather Hale demystifies these markets, making them less intimidating, less confusing, and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive ― and fun!
The art of the pitch
Pitching is an art form that brings together content and communication channels. Regardless of What you’re pitching . . . Where, When and to Whom . . . the principles are universal. It’s how you pitch that matters ― and there are countless strategies that combine elements in different combinations.
Story Selling details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.
If you ever wanted a step-by-step instruction manual on how to successfully develop, market, and pitch your film & TV projects, purchase Story Selling. Heather Hale created an easy-to-read resource, with a focus on the business materials needed when pitching your projects.
There is so much practical knowledge in the book. I have a deeper understanding of the necessity of development, marketing, and pitching your film & TV projects – and how to do this for my own projects. This book gives you lots of insights and frameworks for the true independent filmmakers out there. I have already recommended this book to other filmmaker friends. It is a great resource, in addition purchase How to Work the Film & TV Markets: A Guide for Content Creators.
Heather Hale Productions
Consultant, Showrunner, Director, Producer, Writer, Speaker
Heather Hale is a film and television director, screenwriter, producer, consultant, speaker and author with over 200 hours of produced credits which have won two Emmys, ACE and Telly awards each.
